Facts about artwork and colours

Commonly asked Artwork questions:

What is "Artwork supplied"?
Artwork supplied means you supply the artwork at the correct size and format ready for us to load into our program and hit PRINT.

Artwork from supplied files: you supply the files and we but the artwork together for you

What type of file do you need me to send you to create my artwork?

Great question!!! Here is the answer you are looking for and a little information as to whats the best and why.

YES TO: Encapsulated PostScript (.eps)- This is our absolute favorite of all the file types you can send us! They can be re-sized and pulled apart without loss of image quality, and we can use single elements from any part of it to create your new artwork.

YEST TO: Portable Document Format (.pdf) - These are usually an editable file which is great for editing & printing like the .eps file. But sometimes they might be just a .jpg in disguise and sadly cant be modified.

Joint Photographic Experts Group (.jpg/.jpeg)- This one is easy, .jpg's are images and images only. Normally, unless you know what you are looking for are low quality & can not be modified. So unless you just want a photo of the file you supply printed these aren't too helpful for us unfortunately.

Your print is as good as your artwork supplied!

If your images and logo’s are low resolution the final outcome is low resolution as well!

Working on artwork to improve the resolution:

For a fee we can work on your artwork to improve your files. High resolution Photos can be purchased from online supplier’s trough us.

Why Don't Printed Colors Match What I See on the Monitor?

You have to understand that it is almost impossible to replicate the colours you see on screen with those in print. They are two entirely different media - the screen displays colours according to transmitted light in the RGB (red, green blue) gamut, the paper displays colours according to the absorption & reflection of light of CMYK colours (cyan, magenta, yellow and black).

Printing colours: No single device is capable of reproducing all visible colours. Colour’s need to be specified by a code CMYK, RGB or PMS “A device that is able to reproduce the entire visible color space is an unrealized goal within the engineering of color displays”